Our History

bgX is the tech platform of Dubai-based beauty company blowout&go, the number one mobile premium hair and makeup provider in the UAE. Established in 2015, the handpicked professional team travels directly to the customer and delivers salon quality styling wherever they may be. bgX is a localized on-demand service that merges smart tech and beauty. The bgX service is launching with salons around the world to connect them to their communities in real time for the first time ever. It is groundbreaking and we are working with Uber to ensure that everything is taken care of. Customers of London, Paris, and Dubai can use this service now. Exciting times ahead with US, Asia and more European cities over the next 18 months!

Our Team

Standard Post with Image

Ali Rafi

Co-Founder & Chief Executive Officer

With over twenty years leadership experience, Ali's career has spanned tech to aviation, energy to automotive and financial service industries. Prior to blowout&go he was CEO for Tony Fernandes’ pan-asian conglomerate Tune Group. Over the past 3 years he has established blowout&go as number one in the Middle East. Now with bgx he is taking beauty tech to a whole new level, globally!

Standard Post with Image

Paria Ghorashi

Co-Founder & Chief Creative Officer

The founder of blowout&go has twenty years creative experience in design and management across Europe and the Middle East fashion industry. Paria spent eight years at Varner-Gruppen in buying, design & management. She also launched Armani Jeans & Calvin Klein brands in Scandanavia. Paria is blowout&go creator, industry influencer & brand ambassador for the Autism Trust Foundation.

Standard Post with Image

Peter Tighe

Chief Operating Officer

A career spanning sales, marketing and general management roles across a portfolio of premium beauty brands in 30+ different countries in the UK, Europe, Asia, India, Middle East and Australia. Peter has for the last 15 years led the development of B2B and B2C operations from bases in London, Paris, Dubai & Singapore. These roles have seen him drive change and exponential growth in businesses from £20m-£200m. After a 20 year blue-chip career at L'Oreal, he took the leap to return to the UK as CCO of ghd, a private equity owned iconic UK brand two years ago. After the successful sale to a multi-national, Peter has joined blowoutandgo as COO.

Standard Post with Image

Shaun Christie

General Manager - Europe

Shaun’s career spans over 16 years with roles in sales, marketing and global account management for L’Oreal. Having worked across the UK, Ireland and the UAE, Shaun is results driven and has the ability to lead a team, develop people and nurture talent. With a successful track record in delivering growth and profitability across a wide spectrum of brands.